It’s no secret that nonprofit organizations operate on a limited budget. People who want to start nonprofits should know how to maximize technology for marketing purposes and to get funding and support to further their cause. Technology today has a lot of features that nonprofit owners can utilize to reach out and touch the hearts and minds of both consumers and benefactors. Here are some of them.
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| Image source: askubuntu.com |
Video
YouTube is the second biggest search engine on the planet, with only Google ahead of it. Uploading videos is free and open to millions upon millions of internet users. Once a video of a company goes viral (in a positive way, of course), revenue is sure to shoot up. Probably the only expense nonprofits need to make for a video marketing campaign is in hiring a professional to shoot the video. Other than that, the whole thing costs practically nothing.
Mobile
Mobile technology has never been as impressive as it is today. Smartphones can do almost anything personal computers can do. And smartphones have become an indispensable tool for businesspeople. They never leave home without their smartphones. Reaching out to potential clients and benefactors can be done at any time since everyone has their phone with them now. The only thing nonprofit owners should make sure of is that their website should be formatted to smartphones as well, and not just only to personal computers.
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| Image source: time.com |
Yusuf Duzgun is the founder of Brighten Technologies. The company provides solutions to schools and businesses, nonprofits included. For more on Brighten Technologies, visit this website.
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